F.M.C.G. Sector is currently going through a drastic change in its approach and the market it is catering, the demand of the customers is changing and so the need arise for a the way it is marketed.
F.M.C.G. sector is currently experiencing and which in due course of time is going to spread in other sectors also.Today, the Share of Shopping Malls is continuously increasing in Big Cities like Delhi, Noida, and Mumbai etc.The FMCG sector seems to have finally joined India Inc's growth party by posting surprising double-digit growth in sales resisting the aftermaths of the downturn. The sector is likely to post a growth of 18 – 20 per cent in the second quarter of the current fiscal, according to The Associated Chambers of Commerce and Industry of India (ASSOCHAM). In the first quarter of current fiscal, the growth in FMCG sector was around 12%.
The ASSOCHAM Financial Pulse Study titled “Prospects in the FMCG sector“ stated that despite the negative impact of the scanty rainfall, demand from rural India is likely to remain robust complimented by a healthy rise from the urban areas going forward.
The Indian FMCG sector is the fourth largest sector in the economy with a total market size in excess of USD 14.7 billion. The FMCG market is set to double from USD 14.7 billion in 2008-09 to USD 30 billion in 2012. FMCG sector will witness more than 50 per cent growth in rural and semi-urban India by 2010.
Consumer Electronics , the industry is set to grow at 20% in the current years.
The industry is to increase its manpower base by 20-25%.
The industry saw salary hikes of around 12-15% in 2010. The trend will continue in the coming years too. Perks and bonuses will grow by around 15%.

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